At Pham Studio, a game is not just a product that a Game Studio produces and throw out to make money. The game is suppose to leave an impression! To leave an impression the game needs to touch one or multiple emotions, which could be the feeling of success, a calculated frustration, maybe bitter-sweetness etc. 
At Pham Studio, the goal is to create a memorable experience and create something that, in the future, will be considered nostalgic.