Luvata Business Units in the Spotlight – Electrical Power Asia
“Strategically located in the heart of Southeast Asia (SEA), Luvata’s Electrical Power Asia Business Unit is the preferred quality supplier for copper bars, rods, strips, earthing tapes, profiles and anodes used in Electrical & Power
and Electronics industries. Over two decades as a trusted critical copper solution provider to our customers in electrification of Asia region, we continue our mission in green transition and the evolution of vehicles into E-mobility,” says
Yee Hoe Saw.
“We are the leading high-quality Oxygen-Free Copper (C10200) supplier in Asia, and a strategic partner to key components manufacturers for the electric vehicles. Products we supply play crucial role
in the industry’s success stories.”
Striving for perfection
“We are continuously improving our capability in manufacturing more technically demanding and higher value-added products to provide a better solution to our customers in line with the growth of E-mobility, electrification, and green transition in the Asia Region,” Saw explains. “Pasir Gudang has obtained its LEAN factory status in 2015, since then, we never stop to strive for perfection with continual process improvement. We navigate the LEAN journey with structure guide of LPS (Luvata Production System) and run two LPS transformation projects in a year.
People at the heart of our business
Yee Hoe Saw explains that in there is an open working environment in the company and people respect each other. “Things are handled with high transparency. This creates a very safe environment for every employee to express themselves or to challenge other opinions for better outcomes. Everyone knows that we are heading to the same ultimate goals,” he says. “In Luvata Pasir Gudang, we care deeply about our employees. We have multiple channels for all levels of employees to raise their voices, our Monthly Connection Meeting is one of the most popular channels where I deliver the latest company information to our employees and receive their feedback. Our people are fully engaged with trust and respect, which I believe highly motivates them to deliver on the promises we make to our customers.”
Electrical Power Asia in short
- Electrical Power Asia is one of Luvata Group’s five business units.
- Luvata Malaysia Sdn Bhd was founded in 1997 (Outokumpu Copper Malaysia at the time).
- Business unit has one manufacturing facility, located in Pasir Gudang, Malaysia.
- Employs around 270 people.
- Manufactures copper bus bars, bars, rods, strips, anodes, earthing tape and profiles.
